olidOpinion Inc., a technology startup with split headquarters in San Diego and New York, has raised $3.7 million in equity funding, according to a regulatory filing.
According to the U.S. Securities and Exchange Commission, the financing included four investors and the paperwork was filed on Nov. 4.
The company has developed a commenting system for websites that rewards good commenting behavior. In short, users are awarded points when another user “likes” their comments, or for visiting and commenting on the site often. They can get docked points for constantly having comments flagged or deleted for violating our commenting rules.
The startup is headed by MP3.com founder and San Diego entrepreneur Michael Robertson, with offices in San Diego and New York City.