Tijuana Innovadora has been showcasing the city’s innovators every two years since 2010.On Thursday, it returns with a spotlight on Tijuana’s creative arts — from fashion to video games.
The weeklong conference began in part to project a more positive image of Tijuana, which at the time had rising drug violence and was losing thousands of manufacturing jobs. Though the city’s economy is improving, Innovadora planners say one of the event’s key roles is to continue boosting Tijuana’s reputation.
“All the time we have to take care of that misperception,” said Claudia Basurto, special program director at Tijuana Innovadora. “There’s always a prejudice around.”
This year’s event, nicknamed Creativa, will feature dozens of speakers, a fashion show with local designers, a food festival and a hackathon.
Basurto joins KPBS Midday Edition on Tuesday with a rundown of Innovadora’s biggest events.
